Meet the Team


The strategic minds shaping the future of video content creation and redefining

possibilities for your brand.

Erin Addesso

Founder, Effortless Ai Company

CEO | Certified 10X Sales and Business Coach

Learn about Erin

Erin Addesso is a dynamic entrepreneur, author, speaker, and 10X Certified Business Coach renowned for her expertise in empowering executives, entrepreneurs, and high-achieving professionals. As the CEO and founder. Erin specializes in developing powerful relationships and enhancing business presence, leading to increased closings, referrals, and profits for her clients.

Erin's approach integrates 10X coaching principles, video marketing strategies, and advanced sales tools to help businesses amplify their presence and boost sales. Her company offers a comprehensive suite of services, including business coaching, video production, and AI-driven sales software, all designed to automate sales processes and elevate clients' reputations.

Beyond her coaching and consulting endeavors, Erin is a prolific author, contributing insightful articles to publications like Entrepreneur and Scotsman Guide. Her writings focus on marketing strategies, personal development, and business growth, offering valuable guidance to professionals across various industries.

Erin's passion for empowering others is evident in her engaging workshops and presentations. She is highly regarded for her ability to ignite passion, unlock potential, and drive results among her audience. Her motivational speeches are known for being fun, engaging, and full of knowledge, encouraging participants to step out of their comfort zones and achieve their goals.

With a mission to make an impact by facilitating entrepreneurs in sharing their passions with the world and achieving 10X goals, Erin Addesso continues to be a transformative figure in the realms of business coaching and marketing.

Rob Vargas

Learn about Rob

Rob is a professional MBA marketer specializing in business operations and video production. With over five years of experience managing video teams, he has led projects across YouTube, social media, advertising, and TV spots. His background in operations has enabled him to streamline workflows and deliver high-quality content at exceptional speeds. Having worked through the rise of short-form content, Rob has developed a sharp eye for crafting attention-grabbing edits and compelling storytelling that resonate with modern audiences.

Heather C Markham-Creasman

Learn about Heather

Heather is an engineer, educator, ADA specialist, and award-winning international photographer. Diagnosed at 34 with progressive muscular dystrophy, she now uses a power wheelchair—which she says shapes how she sees and captures the world. Also, a ParaSurfer, golfer, and public speaker, Heather breaks barriers and redefines possibility. She shares her space with her supersnuggly Maine Coon cat.

Azer Jan Lobaton

Learn about Azer

Azer is passionate about creating impact through powerful visuals and purposeful creativity. With a keen eye for design and storytelling, he brings ideas to life that inspire and connect. He loves innovation and is highly adaptable in an ever-evolving technological landscape, always ready to spark change and leave a lasting impression.

Irah Faith Kratzer

Learn about Irah

Irah has a background in operations and a love for design. She brings a mix of clear thinking and creativity to every project—making things work smoothly while keeping them visually engaging. She enjoys turning ideas into simple, beautiful, and effective results.

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